Case study: banner placement and welcome bonus clicks
Moving a promo banner a few hundred pixels up the screen sounds like a trivial change. On the Casushi mobile site it turned into a two-week experiment with a measurable result: welcome bonus clicks rose 15%, and so did something nobody asked for, stray taps from players with small Android handsets. This case study walks through how the test was set up, what the numbers showed, and the fix that brought the accidental-tap rate back down without giving up the...